LinkedIn Premium Career vs Business vs Sales Navigator: Which to Buy
Three LinkedIn Premium plans, each for a different job. What Career, Business and Sales Navigator include, and how to choose before you pay.
LinkedIn sells several Premium plans that look alike on the upgrade page but serve different people. PerkShelf lists them under one LinkedIn Premium page so you can pick the plan and the account type in one place.
Premium Career: for job seekers
- LinkedIn Learning courses
- Applicant insights and who viewed your profile
- 5 InMail credits per month
Choose Career if you are applying for jobs and want to see how you compare with other applicants. PerkShelf lists two-month and three-month Career units.
Premium Business: for founders and freelancers
- Everything in Career, including Learning
- Business insights on companies
- A custom profile button
- 15 InMail credits per month
Choose Business if you are building a network, hiring or selling services, but do not need a full sales workspace.
Sales Navigator: for prospecting
- Advanced lead and account search, saved leads and alerts
- 50 InMail credits per month
- Premium Business features included
Navigator Advanced adds team features such as shared lists, Buyer Intent, Smart Links and TeamLink. See Navigator Core vs Advanced.
New user or existing account
Every LinkedIn unit is either for a profile that has never used that Premium product or for one that already has. Picking the wrong one can fail on redeem. Our new vs existing guide explains how to check.
Frequently asked questions
Which LinkedIn Premium plan is best for getting a job?
Premium Career. It is built for job search, with applicant insights and Learning.
How long does LinkedIn delivery take?
Delivery is a code, login or instructions after payment. Some LinkedIn units take a few hours to arrive.